Cookie Policy

1. About this Cookie Policy

This Cookie Policy describes the cookies, local/session storage entries and third-party tags that may be set when you visit the SureTel website. It is written for visitors to suretel.co.za and any related marketing subdomains. It does not cover cookies set inside customer-facing portals operated by third parties (for example, your Cloud PBX administration portal), which are governed by the provider of that portal.

2. What cookies and similar technologies are

A cookie is a small text file a website asks your browser to store. Some cookies are set by SureTel directly (first-party cookies). Others are set by services we use, such as Google or Zoho (third-party cookies). Cookies may be session cookies (deleted when you close your browser) or persistent cookies (kept until they expire or you delete them).

We also use related browser-storage technologies — localStorage and sessionStorage — to remember things like your consent choice and the page or campaign that brought you to the site. These are not strictly cookies, but for this policy we treat them the same way.

3. Categories of cookies we use

We group cookies and storage into four categories:

• Strictly necessary — required for the site to work and to remember your cookie-consent choice. Always on.
• Functional — remember basic context such as the campaign or referring page that brought you to the site, so an enquiry can be routed and credited correctly.
• Analytics — help us understand how the site is used so we can improve it (for example, Google Analytics 4).
• Marketing — measure the performance of our advertising and help us reach the right audiences (for example, Google Ads conversion tracking and Zoho's Google Ads bridge).

Analytics and Marketing tags only load after you give consent through the cookie banner. Strictly necessary and functional items are described below and may be set without consent because the site cannot run without them.

4. Cookies and storage on this site

The table below lists the cookies and storage entries the SureTel website may set. Items marked [to be confirmed] are still being verified by SureTel and should be treated as on-page review markers until confirmed.

If you reject Analytics and Marketing in the cookie banner, the Google Analytics, Google Ads and Zoho tracking cookies above are not set. Strictly necessary and functional items still apply so the site, forms, security checks and attribution can work.

5. Third-party providers and tags

The SureTel website may load tags or scripts from the following providers. Analytics and marketing tags are only loaded after you give consent through the cookie banner. Strictly necessary services (reCAPTCHA, Google Maps) are loaded when needed for the relevant page or form.

• Google Tag Manager — container GTM-WPVDGZ2, loaded from SureTel's server-side tagging endpoint at metrics.suretel.co.za. Used to manage analytics and marketing tags below.
• Google Analytics 4 — measurement ID G-5PGZK4BSHN. Used to measure site usage and improve the site. Configured with Google Consent Mode v2 so that, until you opt in, GA4 is told that analytics and marketing consent are denied.
• Google Ads — conversion ID AW-11315990961. Used to measure ad conversions on the site (for example, completed quote requests).
• Zoho CRM Google Ads bridge (zcga.js) — links website ad clicks to enquiries in our CRM. Only loads after marketing consent.
• Google reCAPTCHA v3 — protects our enquiry, quote and coverage forms from spam and abuse. Loaded by the form when you reach a page with one.
• Google Maps JavaScript API (with Places) — powers address lookup in the coverage checker. Loaded by the coverage checker when used.
• Lovable Cloud — hosts the website and its enquiry database.
• Cloudflare — provides DNS, CDN and security protection in front of the site.

Each of these providers acts as an independent controller or processor under POPIA in respect of the data they receive. Their own privacy and cookie notices apply to that processing.

6. Personal information and analytics

We do not send the personal information you give us in forms (name, company, contact details, address or free-text messages) into Google Analytics, Google Ads or any other advertising platform as event parameters or custom dimensions.

Some click events — for example, when a visitor clicks the phone number, email address or WhatsApp link in our header or footer — include the contact detail as a label. These are SureTel's own published business contact details (for example, our sales phone number and sales@suretel.co.za), not data the visitor supplied. They are recorded so we can measure how often visitors use those contact methods.

The Google Ads conversion tracking we run measures completed actions on our own site (such as a successful quote request) and does not pass visitor contact details to Google as ad parameters.

7. Your choices and consent

When you first visit the SureTel website you'll see a cookie banner with three equally-prominent options:

• Reject all — only strictly necessary and functional items are used; no analytics or marketing tags load.
• Manage — choose Analytics and Marketing independently. Strictly necessary items remain on because the site cannot run without them.
• Accept all — Analytics and Marketing tags are allowed to load.

The default before you decide is deny: no analytics or marketing tags are loaded, and Google Consent Mode v2 is set to denied for analytics, ads, ad-user-data and ad-personalization signals.

Your choice is remembered for around 180 days via the stl_consent cookie (and mirrored in localStorage). If you choose Reject all or turn off Analytics or Marketing under Manage, those tags are not loaded on the pages you view after that choice.

Most browsers also let you view, block or delete cookies through their settings, and let you opt out of advertising personalisation through tools provided by Google and other advertising platforms.

[Review item — Cookie settings reopener] A persistent "Cookie settings" control that lets visitors re-open the banner and change or withdraw their choices at any time is a required follow-up. Under POPIA, withdrawing consent must be as easy as giving it, so this control must be available before this page is taken out of noindex. Until then, visitors who want to change their choice should contact us using the details in §9.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example when we add or remove a third-party tag, when a provider changes its cookies, or when the law or regulatory guidance changes. The "Last updated" date at the top of the page shows when it was last revised. Material changes will be communicated through the site or, where appropriate, by email.

9. Contact

Questions about cookies, tracking or this Cookie Policy can be sent to SureTel at:

• Email: [privacy email — to be confirmed]
• Post: SureTel cc, 4 Leeu Street, Rant en Dal, Krugersdorp, Gauteng, South Africa, 1739

You may also lodge a complaint with the Information Regulator (South Africa). Their contact details are published on the Regulator's website.

Related legal pages

• Privacy Policy
• Terms and MSA

Contact SureTel if you have questions about cookies or tracking on this site.