1. What Are Cookies

1.1Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

1.2Cookies can be classified by their lifespan and the domain to which they belong:

1.2.1Session cookies — temporary cookies that are erased when you close your browser.

1.2.2Persistent cookies — cookies that remain on your device for a set period or until you manually delete them.

1.2.3First-party cookies — set by the website you are visiting (suretel.co.za).

1.2.4Third-party cookies — set by a domain other than the one you are visiting (e.g. Google, Microsoft).

1.3In addition to cookies, we use similar technologies such as pixels, local storage, and JavaScript tags to collect information.

2. How We Use Cookies

2.1We categorise the cookies and technologies used on our website into three groups:

2.1.1Necessary cookies — essential for the website to function correctly. These cannot be disabled.

2.1.2Analytics cookies — help us understand how visitors interact with our website by collecting anonymous, aggregated information.

2.1.3Marketing cookies — used to deliver relevant advertisements and measure campaign effectiveness across websites.

2.2You can manage your preferences for analytics and marketing cookies at any time using our cookie consent banner or the "Cookie Settings" button visible at the bottom-left of every page.

3. Necessary Cookies

3.1These cookies are essential for the basic functionality of our website. They enable core features such as consent management and security. The website cannot function properly without these cookies.

Cookie Name	Provider	Purpose	Duration	Type
functionality_storage	Google	Controls whether cookies that support site functionality are allowed	Session	Consent Signal
security_storage	Google	Controls whether cookies related to security measures are allowed	Session	Consent Signal

Necessary cookies are always active and cannot be disabled. They do not store any personally identifiable information.

4. Analytics Cookies

4.1Analytics cookies help us understand how visitors use our website. They collect anonymised data such as pages visited, time spent on the site, and how visitors arrived at the site. This information helps us improve website performance and user experience.

4.2We use the following analytics services:

4.2.1Google Analytics 4 (Measurement ID: G-5PGZK4BSHN) — provides website traffic and usage analytics.

4.2.2Google Tag Manager (Container ID: GTM-WPVDGZ2) — manages the deployment of analytics and marketing tags.

4.2.3Microsoft Clarity (Project ID: vqkltr1s48) — provides session replay and heatmap analytics to understand user behaviour.

Cookie Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated ID	2 years	Persistent
_ga_*	Google Analytics	Maintains session state across page requests	2 years	Persistent
_gcl_au	Google Tag Manager	Stores and tracks conversions from Google Ads	90 days	Persistent
_clck	Microsoft Clarity	Persists the Clarity user ID and preferences	1 year	Persistent
_clsk	Microsoft Clarity	Connects multiple page views by a user into a single session recording	1 day	Persistent
CLID	Microsoft Clarity	Identifies the first-time Clarity saw this user on any site	1 year	Persistent
ANONCHK	Microsoft Clarity	Indicates whether MUID is transferred to ANID (a cookie used for advertising)	Session	Session
MR	Microsoft Clarity	Used to collect information for analytics purposes	7 days	Persistent
MUID	Microsoft Clarity	Identifies unique web browsers visiting Microsoft sites, used for advertising and analytics	1 year	Persistent
SM	Microsoft Clarity	Used in synchronising the MUID across Microsoft domains	Session	Session

5. Marketing Cookies

5.1Marketing cookies are used to track visitors across websites to display relevant advertisements and measure the effectiveness of our advertising campaigns.

5.2We use the following marketing services:

5.2.1Google Ads (Conversion ID: AW-11315990961) — tracks ad clicks and conversions to measure advertising ROI.

5.2.2Zoho SalesIQ — provides live chat functionality and visitor tracking for sales engagement.

5.2.3Zoho CRM — captures campaign attribution data (UTM parameters, Google Click IDs) for customer relationship management.

Cookie Name	Provider	Purpose	Duration	Type
_gcl_aw	Google Ads	Stores Google Ads click information for conversion tracking	90 days	Persistent
_gcl_dc	Google Ads	Stores DoubleClick/Google Ads click information	90 days	Persistent
_gac_*	Google Ads	Contains campaign-related information for the user	90 days	Persistent
zcampaign	Zoho SalesIQ	Tracks campaign attribution for live chat interactions	Session	Session
zfcVisitorId_*	Zoho SalesIQ	Identifies unique visitors for the live chat widget	1 year	Persistent
gclid	Zoho / Google Ads	Stores the Google Click Identifier for ad attribution	90 days	Persistent
utm_source	Zoho CRM	Captures campaign source parameter for CRM attribution	Session	Session
utm_medium	Zoho CRM	Captures campaign medium parameter for CRM attribution	Session	Session
utm_campaign	Zoho CRM	Captures campaign name parameter for CRM attribution	Session	Session

6. Local Storage

6.1In addition to cookies, we use your browser's local storage to save your cookie consent preferences. Local storage is similar to cookies but allows for larger amounts of data to be stored and is not sent to the server with every request.

Cookie Name	Provider	Purpose	Duration	Type
cookie-consent	SureTel	Stores your cookie preference choices (necessary, analytics, marketing)	Persistent	localStorage
cookie-consent-date	SureTel	Records when consent was last given or updated	Persistent	localStorage

6.2You can clear local storage data through your browser's developer tools or by clearing all site data in your browser settings.

7. Managing Your Cookie Preferences

7.1You can manage your cookie preferences in several ways:

7.1.1Our cookie consent banner — when you first visit our website, a banner allows you to accept all cookies, accept only necessary cookies, or customise your preferences.

7.1.2Cookie Settings button — a persistent button in the bottom-left corner of every page allows you to update your cookie preferences at any time.

7.1.3Browser settings — most browsers allow you to block or delete cookies through their settings menus.

7.2Please note that blocking certain cookies may affect the functionality of our website and your user experience.

Browser Cookie Settings

• Google Chrome: Settings → Privacy and Security → Cookies and other site data

• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data

• Safari: Preferences → Privacy → Manage Website Data

• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

8. Third-Party Privacy Policies

8.1The third-party services we use have their own privacy policies governing how they process data collected through cookies. We encourage you to review their policies:

Google Privacy Policy Google Analytics Opt-Out Microsoft Clarity Privacy Zoho Privacy Policy

9.1Our website implements Google Consent Mode v2, a framework that adjusts how Google services behave based on your cookie preferences.

9.2When you have not granted consent (status: "denied"):

9.2.1No analytics or marketing cookies are placed on your device.

9.2.2Google services operate in a privacy-preserving, cookieless mode that uses aggregated, non-identifying signals.

9.2.3Microsoft Clarity and Zoho scripts are not loaded at all.

9.3When you grant consent (status: "granted"):

9.3.1The relevant cookies listed in this policy are set on your device.

9.3.2Full analytics and marketing functionality is enabled.

9.3.3Third-party scripts (Clarity, Zoho) are dynamically loaded.

9.4You may withdraw your consent at any time by clicking the "Cookie Settings" button in the bottom-left corner of any page and adjusting your preferences.

10. Updates to This Policy

10.1We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use, or for legal, regulatory, or operational reasons.

10.2When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via our website or cookie consent banner.

10.3We encourage you to review this policy periodically to stay informed about how we use cookies.